Earth Institute at Columbia University, says on its Web site: “Although recycling is important, it should be but one activity in a series of behavior changes aimed at reducing climate change. Switching to wind or other renewable energies, consuming less meat, conserving daily energy use and eating locally grown food are other effective ways to mitigate climate change, to name but a few. However, if individuals and institutions participate in recycling programs, they may be prone to the single-action bias and feel like they are already doing enough to protect the environment.”